KULTURED MISFITS
CREATIVE DIRECTOR: @tomikoyounge | PHOTOGRAPHER: @ovivrette.studio | PRODUCTION ASSIST: @meacorded3ti | MODELS: @vivicamartinezZ, @arii_kerrin, @samiyah.janaan, @nico2niceee, @thaddeusb_, @enzy_jvar, @lawrence.h_
This photoshoot for the Atlanta-based unisex streetwear brand Kultured Misfits brings their bold slogan, "Never Fit In,"to life. Known for empowering individuals to embrace their uniqueness, Kultured Misfits stands as a movement for those who defy labels, stereotypes, and societal norms.
The shoot channels a nostalgic 90s vibe, capturing the youthful, rebellious spirit of the brand. Set against dynamic backdrops like a salon, record store, graffiti walls, a playground, and a liquor store, each image blends authenticity with edgy creativity. The models embody the essence of misfits—creatives, dreamers, and visionaries—showcasing the premium streetwear with energy and confidence.
Through thoughtful styling, evocative locations, and vibrant editing, this project highlights how Kultured Misfits connects style, kulture, and individuality, creating a visual narrative that celebrates standing out as a strength.
MAYA WINSTON
Creative Team Talent: Jae Alana Coy, Angel | Creative Director: Kadeem Pilgrim | Photos & Graphics: Omarion Vivrette
The Rodeo campaign is a reimagining of the golden era of fashion.
It embodies the extreme glamour of the 90s and brings Maya Winston to the streets of Beverly Hills for a celebration of bold femininity. The Maya Winston Girls, channeling the spirit of Naomi Campbell, will exude confidence and sophistication as they showcase the brand’s newest bags, the Mima and Sio Shopper, alongside best-sellers like the OG, Crossbody, and Bucket Bag.
ROUND 21 X PERRY CO. SHOES X CROSS COLOURS
Creative Team Talent: alycia pascual-Peña, terayle hill | Creative Director: Kadeem Pilgrim | Photos & Graphics: Omarion Vivrette
The Round21 x Terayle Hill campaign will be an immersive journey, following the multi-talented actor and musician as he shoots the music videos for his singles "Hold U Down" and "Wait 4 Me," alongside actress Alycia Pascual-Peña all while showcasing our new WNBA collection.
Blending elements of behind-the-scenes with editorial, this photoshoot captures both Terayle and Alycia’s effortless street style and magnetic energy both in-studio and on location. From candid moments captured during the video shoot to high-fashion editorial shots, this campaign will highlight the versatility and high-level style factor of the WNBA collection.
terayle & alycia X round21 continued...
Ivo's World
Creative Team Talent: Lawrence Herbert, Ivan, Gold, Samy, Richie | creative directors: omarion vivrette, ivan | photos: omarion vivrette
